AKD Turns Pink with Purpose and Pride

In 2025, AKD once again came together in a wave of pink across the country, with sites embracing the colour, the cause, and the fun that comes with raising awareness for an important message.

Now in its seventh year, AKD’s Pink Up campaign continues to unite employees, customers, and communities through the powerful reminder: “Check Yourself to Protect Yourself.”

Created by AKD to encourage early detection and body awareness, the campaign is all about starting conversations that can make a difference. This year, those conversations have been hard to miss with 1,100 employees proudly wearing pink hi-vis shirts, decorating their workspaces, and getting creative with pink hair, themed BBQs, morning teas, and raffles. From mill floors to offices, the energy and enthusiasm have been contagious.

A highlight of this year’s campaign has been “Your Band – Your Why,” where employees chose a coloured wristband to represent a cancer that has touched their life. Each band tells a story of love, loss, or survival, showing just how personal and widespread cancer’s impact is. Behind every colour is a story and a message: check yourself, because early detection truly matters.

While the month is filled with laughter, photos, and plenty of pink spirit, it’s all for a purpose. Funds raised from site activities across AKD will go to the McGrath Foundation, supporting McGrath All Cancer Care Nurses who provide free, specialised care and support to individuals and families navigating cancer from diagnosis through to treatment.

Employees have not only raised money but also helped spread the message far beyond AKD’s sites into their towns, families, and networks. It’s a cause AKD is proud to champion, helping the message of Check Yourself to Protect Yourself reach even further into our communities and among our customers.

For more on AKD’s Pink Up campaign and health resources for your team, visit www.akd.com.au/pinkupoctober

Have you spotted AKD’s pink timber packs out and about? Email your photos to media@akd.com.au or share them on social media and tag AKD to help spread the Check Yourself to Protect Yourself message.