Industry Tool Elevates the Timber Framing Narrative

For readers of FTMA News, the value of timber framing is clear. Strength, durability, familiarity, thermal properties and supply chain efficiency are well understood within the industry. But for many builders, articulating the sustainability benefits can be a harder story to credibly share. 

With that in mind, a new tool from WoodSolutions Timber Framing Campaign has been created to equip builders with tangible, industry-verified proof for their sustainability conversations: introducing the Timber Framing Carbon Calculator.

Designed specifically for the residential market, the calculator gives builders a simple, credible way to quantify and communicate the carbon benefits of timber framing in a typical home. The tool translates what can feel like an abstract sustainability discussion into something tangible: how much carbon is stored in the timber frame.

For your builder clients, it’s a powerful industry-based metric using recognised data and methodology underpinned by Forest & Wood Products Australia – communicated in a simple format with a downloadable certificate they can share across their marketing materials and client conversations. 

 It equips their sales teams with a clear, evidence-based story at a time when homebuyers are asking more questions about sustainability, materials and long-term impact. And importantly, it helps position timber framing not just as the default choice, but a smart, responsible one.

Sharing the calculator with your builder network is a simple way to add value to your relationships. It gives your clients a practical tool they can use in their own sales process - whether that’s in display homes, client meetings or digital marketing. In turn, it reinforces your role not just as a supplier, but as a partner supporting their business growth.

The calculator is easy to use and designed for real-world application. Builders input basic details, including number of homes built with timber framing and their business name, and the tool quickly generate a result they can share. Outputs are clear and visual, making them suitable for inclusion in brochures, presentations or online content, or by adding the address of their new build, a customised certificate for inclusion in handover materials for a feel-good moment clients can keep. 

At a time when sustainability claims are under increasing scrutiny, access to a free industry-aligned tool supports the whole industry. Access the tool online: https://www.woodsolutions.com.au/carbon-calculator 

Keen to learn more? Come chat with the WoodSolutions team at the 2026 FTMA National Conference & Trade Expo on the Sunshine Coast in May – we’ll see you there! 

Powered by industry collaboration

The Timber Framing Campaign is a genuine industry effort, made possible through the support of our funding partners: Frame & Truss Manufacturers Association, AKD, OneFortyOne, Timberlink, Wespine, Stora Enso, VIDA, Koppers, Arxada, MiTek, Multinail, Pryda, the National Timber & Hardware Association, Timber Queensland and Responsible Wood. 

 
Their investment drives the work we do, the connections we build and the tools and activities we deliver to keep timber framing front of mind for builders nationwide - a responsibility we don't take lightly.