Taking you from Invisibility to Influence
15th April 2026
By Twenty Nine Ideas
Taking you from Invisibility to Influence - is built on a deep understanding of the timber, frame and truss industry and a clear mission to help businesses grow with confidence.
Julia Hall is no stranger to the frame and truss sector, and now she is back with Twenty Nine Ideas, her own business dedicated to helping manufacturers strengthen their marketing and grow their sales. With over 25 years of experience, Julia understands the challenges businesses face across manufacturing, supply, and building, and she brings a practical, no-nonsense approach to solving them.
Twenty Nine Ideas is not a generic marketing agency. It is a specialised sales and marketing partner that works within the unique ecosystem of the industry. From manufacturers and suppliers through to builders and end clients, the business focuses on helping companies clearly communicate their value, strengthen relationships, and position themselves more competitively in an evolving market. Rather than asking businesses what they need, Julia works alongside them to identify what will actually drive results.
At the FTMA National Conference and Trade Expo, Twenty Nine Ideas will be exhibiting and actively engaging with members. Julia will be on the ground, having real conversations with businesses about where they are today and where they want to go. Delegates can expect practical discussions around strategy, marketing, sales processes, and the growing role of AI and automation in improving efficiency and capturing opportunities.
As part of this, Julia will also be introducing a new webinar series designed specifically for Frame and Truss manufacturers. This series is structured to give businesses clear, actionable guidance across the key areas of marketing and sales. It is about building capability from within, helping teams understand not just the tools available, but how to use them effectively to generate real commercial outcomes.
The first stage of the series, Marketing 101, will run as a pilot program with limited availability. It is a first in, best dressed opportunity for members who are ready to take action and be part of the initial rollout.
Participants will gain early access to a structured framework that covers marketing fundamentals, from digital channels and social media through to email communication, advertising, and strategic planning.
A strong focus throughout the program is understanding the customer. By exploring how builders find suppliers and what drives their decisions, businesses can better position themselves to win more work, improve retention, and support their customers’ growth. The more work builders have, the more opportunity flows back through the supply chain.
What sets Twenty Nine Ideas apart is its alignment of marketing with sales outcomes. The goal is not just visibility, but measurable impact. Services such as strategy development, business planning, website and content creation, social media training, and sales process development are all designed to support stronger pipelines and consistent growth. Increasingly, the integration of automation and AI tools ensures that enquiries are managed effectively and opportunities are not missed.
Julia’s involvement at the conference goes beyond presenting. She will be available to meet with members, understand their individual challenges, and help identify practical next steps. Even for those who do not secure a place in the pilot webinar series, Twenty Nine Ideas offers tailored solutions to support businesses at any stage of their journey.
At its core, Twenty Nine Ideas is about helping the industry move forward. By equipping businesses with the tools, strategy, and confidence to market themselves effectively, the aim is to lift the profile of the sector, strengthen connections across the supply chain, and drive greater demand for timber construction.
